It takes 20 years to build a reputation and five minutes to ruin it

THE HEADLINE THAT dominated the newspapers in the UK this week made bizarre and distasteful allegations against British Prime Minister David Cameron, during his university days at Oxford.

If anything, it illustrates how quickly ones good reputation can be ridiculed and tarnished online. Within hours of the story breaking, it had dominated social media, trended on Twitter and is still making the headlines, writes Jason O’ Sullivan Solicitor and Public Affairs Consultant at J.O.S Solicitor